Brunette Recession Indicator

Wall Street has a history of turning to women’s style trends as an indicator of stock market direction. Add the “Brunette Recession Indicator” to the roster. An article in today’s New York Times (“It’s Not So Easy Being Less Rich”) reports that even the wealthy are having to cut expenses. Some clients of high end Manhattan hairstylists are insisting they would “rather be brunettes” now as a reason for not getting their hair highlighted anymore. (Clients are also stretching salon visits to every eight weeks from six.)

According to, “brunettes project a grounded, stable image. Darker colors also connote earthiness.” Saturn is a major indicator of style trends, and the brunette characterization reflects Saturn’s sojourn in earth sign Virgo. Since Saturn will be in Virgo until the middle of 2010, expect to see many more brunettes.

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